Press & Brand

Press kit & brand assets

Vitrina puts together the morning outfit for you — matched to the weather and your day, drawn only from the clothes you already own. Everything you need to write about it is here: boilerplate copy, fast facts, market context, logos, brand colors, typography, and product screenshots. Free to use in editorial coverage.

Download full kit (.zip · ~1.4 MB)

Fast facts

The essentials, at a glance.

Product
Vitrina — AI wardrobe app that decides your outfit
Category
Fashion · Lifestyle · AI
Platforms
iOS (App Store) · Android (beta)
Languages
7 — EN, UK, DE, ES, FR, IT, PL
Instagram
@vitrina.me
Press contact
hello@vitrina.style

Boilerplate copy

Copy and paste — no attribution required.

One-liner

Vitrina is an AI wardrobe app that decides the morning outfit for you — matched to the weather and your day, from the clothes you already own.

Short (~50 words)

Vitrina takes the daily "what to wear" off your plate. Open the app and the outfit is already there — matched to the weather outside and whatever is on your calendar, assembled only from the clothes you actually own. Photograph your closet once and AI recognizes each piece; a personal stylist styles you from your real wardrobe, never generic catalog looks. On the App Store in 7 languages; Android in beta.

Long (~100 words)

Vitrina is an AI wardrobe app built on a simple idea: knowing your wardrobe is more than owning it. Most of a closet goes unworn — not because the pieces are bad, but because we forget them. Photograph your clothes once and Vitrina recognizes the items, colors and categories on its own. Each morning the outfit is already waiting, matched to the weather and your day. A personal stylist pairs pieces you never noticed, builds travel capsules for a city and dates, and — before you buy — tells you whether a new piece unlocks fresh looks or just duplicates what's at home. On the App Store in 7 languages; Android in beta.


Market context

The everyday problem Vitrina is built to solve.

17 min spent every morning deciding what to wear — roughly six months over a lifetime. Marks & Spencer
70–80% of a typical wardrobe goes unworn — not bad pieces, forgotten ones. StorageUK
57% of people buy duplicates of clothes they already own. Movinga / ThredUp 2024

Sources: Marks & Spencer · StorageUK · Movinga / ThredUp 2024. Full list on the blog.


Logo

Use the app icon as the primary mark. Keep clear space around it and don't alter the artwork.

Vitrina app icon

App icon

PNG · 512px

Vitrina app icon on dark

On dark

PNG · 512px

Vitrina social card

Social card

PNG · 512px

Do

  • Use the unmodified app icon as the primary mark.
  • Give the logo generous clear space on all sides.
  • Place it on white or on the brand ink (#1C1C1C).
  • Pair the wordmark "Vitrina" in Playfair Display.

Don't

  • Recolor, rotate, or add effects to the icon.
  • Stretch or distort the proportions.
  • Place it on busy backgrounds or low-contrast colors.
  • Recreate the mark or substitute a different hanger.

Colors

A monochrome system — ink, greys, and white.

Primary / Ink
#000000
Brand Ink
#1C1C1C
Secondary
#757575
Divider
#E0E0E0

Typography

A serif display face for headlines, a clean grotesque for everything else.

Aa
Playfair Display
Headlines, the wordmark, and editorial accents.
Weights 400 / 500 / 700 · Google Fonts
Aa
Inter
Body copy, UI, labels, and captions.
Weights 400 / 500 / 600 · Google Fonts

Product screenshots

Right-click to save, or grab them all in the kit.

Home Wardrobe AI Stylist Outfits Outfit Builder Color Analysis Calendar Travel Capsule

Press inquiries

For interviews, assets, or anything not covered here:

hello@vitrina.style